Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Audi RS Q3 concept

Audi is set to present its latest concept car, the RS Q3, at Auto China 2012. The concept has been developed around the theme of ‘dynamic performance', with Audi lowering its body by around 25mm as well as widening it with sharp detailing in an attempt to explore the potential of the Q3 model series. The concept's single frame grille is bordered by brushed and polished aluminum trim, while the black grille insert features honeycombs that are slightly offset to each other deeper inside to create a 3D effect.

Mazda MX-5 20th Anniversary Limited Edition launched

Mazda has released a limited edition MX-5 in Japan to commemorate 20 years of the MX-5 It’s hard to believe that the little Mazda MX-5 – or Mazda Roadster, as it’s known in Japan – has been with us for 20 years, but it has. And in that time it has racked up sales of more than 850,000, making it the best-selling open roadser in history. Deservedly so.